Wednesday, March 18, 2009

PADI Partners with Boy Scouts of America

Now here's a cool way to promote scuba diving to a responsible segment of America's youth.

“Given that nearly 20 percent of 2008's new open water divers in PADI Americas territory were students aged 10-18, a partnership with the Boy Scouts of America made perfect sense,” said Kristin Valette, Vice President of Marketing and Communications at PADI Americas. “Our two organizations’ goals are similar and scuba diving is a natural fit with Boy Scouts of America.”

BSA represents a niche market with tremendous potential for PADI Members. With more than 2.9 million youth members, BSA is the largest youth organization in the United States. Since its incorporation in 1910, membership in BSA has totaled more than 112 million. As of December 2007, there were more than 850,000 Boy Scouts, over 1.1 million adult members and more than 70,000 Boy Scout Troops in the United States alone.

The Boy Scouts benefit from the partnership because scuba is a perfect fit with the organization’s charter to develop leadership, character, self-reliance and physical fitness among scouts through a wide range of outdoor activities and educational programs. By providing scuba services and support to this market, the PADI family also benefits with new business opportunities.

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