Tuesday, December 23, 2008

Sport Diver Purchases Scuba Diving Magazine

If you have yet to hear, earlier this month Bonnier Corporation -- which publishes Sport Diver -- announced its purchase of Scuba Diving magazine from F+W Media Inc. As the article points out, the acquisition positions Bonnier as the dominant media company in the dive industry.

The deal includes a significant new online presence for Bonnier. ScubaDiving.com hosts one of the largest online communities in the dive industry and will complement Sport Diver's ongoing digital initiatives.

"Scuba Diving is a perfect strategic fit for us," says Bonnier Corp. CEO Terry Snow. "We serve the enthusiast market better than anyone in the business, so adding Scuba Diving to our existing Sport Diver title will only enhance our relationship with the dive industry and its passionate audience."

"F+W Media has made a strategic shift from traditional print publisher to integrated media company," said David Nussbaum, Chairman & CEO of F+W Media. "Our future success will grow from our community model and by giving full focus to our core categories – those with the most opportunity for growth and profit potential through events, competitions, books, magazines and online. Only after a considerable portfolio review did we determine to exit the scuba diving marketplace. We are pleased to be able to place the title with Bonnier, a better strategic fit for the magazine and the category overall."


Scuba Diving and Sport Diver will now be aligned with The Undersea Journal, a publication Bonnier produces for PADI, the sport's largest certification agency, creating the new Bonnier Dive Group, which will fall under the Enthusiast Group.

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1 comment:

scubabasics said...

This article is really helpful and informative, not only for the scuba divers but for all of us.I really looking for such kind of information.Will you post some more useful details in your post in the future.This magzine help us a lot.